Lord M enjoys a good hoax. The recent eclipse scam from Huzlers.com was particularly fine. They generated a story, looking remarkably like the real official thing, claiming NASA had predicted that the Earth would experience six days of total darkness this winter, due to a gigantic solar storm. Plenty of people took the bait, and versions of the story, along with the link, appeared all over the web, on Facebook and Twitter, and probably in your local pub.

Lord M suspects that the darkness and doom plot managed to get as far as it did because of stories all over the media claiming that we will, in effect, experience a few days of darkness this winter; power outages are being predicted (for the tenth winter running, if Lord M remembers correctly; so far, no actual power cuts have followed) for the UK.

The world of hoaxes exists in close proximity to the real place we apparently inhabit, and maybe, as we get closer to Hallowe’en, it gets just that little bit closer …