We are the people who make Research Works. We come from a broad range of backgrounds, and between us we embody a rich blend of experience. What brings us together is a common interest in understanding the world we live and work in, and communicating that understanding in a way that helps you to succeed in your field. We like what we do, and we like working together, and that shows in the quality of our services.
BSc (Hons) Psychology, MSc Applied Psychology, full member MRS
A research veteran with over 20 years of qualitative experience across many sectors: health, finance, retail, FMCG/technology/telecoms, and transport. Topics and subjects covered – health policy, health service delivery, communication strategy and implementation, staff/organisational change. Malcolm likes rock music, fine wine and the Fortean Times.
B.A (Hons) Economics & Administration, Post-Grad Diploma Marketing, Fellow of the RSA, full member MRS
Emily has over twenty years of experience in quantitative, social and consumer qualitative research. Emily joined RWL in 1992; for her, research offers intellectual independence, the challenge of a changing environment and an array of interesting topics. She likes gardening, meeting friends and the freedom of living so close to London, along with returning to the little town in Ireland where she grew up. Emily once worked as a waitress in Time Square selling fifty types of ice cream.
B.A (Hons) English, full member MRS and AQR
Amy joined RWL in 1995 and she now has fourteen years of qualitative experience, regularly working on behalf of a range of government departments, voluntary/third sector and private sector financial organisations. Amy has stayed in RWL because she loves finding out what people think about things and making it into a good story. Amy loves bonanza and Stetsons.
BA (Hons) Film
Oliver has over 6 years’ experience in qualitative research with companies including TNS, BMRB and RWL. Oliver’s extensive experience includes the implementation of (research-literate) film across various observational methodologies with public and private sector clients. During his career, Oliver has developed expertise in behaviour change research with people of all ages and walks of life. Oliver enjoys travel, sport and socialising.
Simon has over seventeen years research experience with Accent Marketing & Research, RMC and Carne Martin. His specific areas of research include publishing (new title development, title optimisation), communications and health.
After joining RWL in February 2010, Sascha’s flair for research and connecting with hard-to-reach respondents soon emerged. Sascha’s career in food safety and hygiene gives her an ability to engage with people from diverse backgrounds. Sascha loves ‘undercover research’ and she relishes immersing herself in her respondents’ lives. Outside RWL, Sascha is devoted to her herd of 5 or 6 horses (she can’t remember, it’s constantly growing). Sascha also has two teenagers (Holly and Amber), a greyhound, a Jack Russell, 2 black cats and 2 gerbils.
Angie Ledgeway has over 20 years experience as a researcher. Prior to joining RWL, she held several senior posts in a number of reputable agencies: The Qualitative Consultancy, BMRB, Business & Market Research, The Business Research Unit and Continental Research.
BA (Hons) Textile Design
Beth has gained considerable qualitative experience since joining RWL. She works closely with the senior team, contributing to moderation, analysis and project management. She is also developing her skills with input from MRS and AQR training courses. Her background in fine art and design brings a holistic and creative approach to our research. In her free time, Beth pursues her love of art and design.
Jill has worked in qualitative market research for 15 years – she was drawn to the bizarre diversity of worlds in which a researcher dips. Having joined RWL in January 2012, she now job-shares with Karen and together they keep RWL in order. Jill has had 3 gorgeous sons (9, 12 and 15), lived in New York for 5 years and travelled around the rest of America in a camper van.
Annelize has over fifteen years’ project management experience with a variety of private and public organisations, spanning the investment, banking and rail industries. Prior to joining RWL, she was a senior project manager with Hall & Partners. She has over nine years’ experience in all aspects of the research process from set-up to field recruitment, moderation and analysis. Annelize has specific experience with online technologies – online community recruitment and management. Annelize job-shares with Jill and together they form a well-oiled machine. She has two children and as a family they enjoy live music, nature and animals, and they also have a passion for rugby!
Noel Rooney is a poet, essayist, book reviewer and knife-grinder. He has been variously described as a literary angel, the first post-platonic poet, the cleverest man in the world, and an urban terrorist. He has written for a number of publications, and is a regular contributor to Fortean Times.
Noel has lived and worked in south-east London since time began.
Richard Allen is a Film Associate who is an experienced and skilled filmmaker, with a background in creating ethnographic and documentary films. His role would be to film and edit the immersive interviews. He has filmed interviews with people from a variety of backgrounds, on a range of subjects including issues relating to death and dying on behalf of Liverpool City Council. Richard’s skill is in the art of telling stories, and (due to a background in editing) has excellent intuition and judgement on how to consolidate big ideas and people’s opinions whilst retaining the core message.
Research Works was founded in 1989. Our aim was to provide research and analysis of real quality; bespoke tailoring rather than off-the-peg shell suits. Twenty-three years later, our aim hasn’t changed; but our ambitions are backed up by a wealth of experience, a close-knit group of dedicated and talented people, and the facilities and organisational know-how to produce consistent, high-quality results.
The average life expectancy of a firm – of any type or size – is 12 ½ years (that’s a sobering thought, isn’t it?). We are quite clearly not the average firm. Most of the companies that started when we did are now extinct. We have survived and prospered through twenty-three turbulent years because we are exceptionally good at what we do.
We have worked with large and small clients across all sectors. We have built up a huge body of work in our core competencies, but because we are interested in everything, we haven’t stopped there. As markets have changed, we have grown and adapted. Our client list, coupled with our splendid track record, is testament to our success.Our core services span qualitative and quantitative methods with innovation and flexibility key to our recommendation for your project. We have worked with Government, statutory and regulatory agencies, corporations, SME’s and voluntary organisations. We have very few ‘one-off’ clients; people who work with Research Works usually come back again and again.
The people who have worked with us represent a cross-section of the best and brightest across all sectors. This is not a self-satisfied list of bums on seats, but an album, a map of an extended family with branches in every sector of the business environment.
RWL considers health topics an area of considerable expertise. RWL has recently conducted the qualitative arm of the Healthy Foundations Segmentation for the COI and Department of Health. This gives us an excellent understanding of the motivational, life-stage and environmental variables that drive public attitudes towards health and health services, especially amongst disadvantaged sectors of the population. RWL delivered a paper on Healthy Foundations at the World Social Marketing Conference in Dublin in 2011.
RWL has very extensive experience of research around choice and how the public chooses to use NHS services.
Most recently, we have looked at:
Since 2004, amongst many other DH initiatives we have evaluated:
RWL has very extensive experience of behaviour change communications research. Most recently, we have looked at:
RWL considers business and finance a specialism. We have consulted the business audience on behalf of a very wide range of clients, as described below:
Over the past year RWL has quantitatively evaluated a number of campaigns including:
Our qualitative evaluation work is extensive and has covered most topics and major disease/chronic conditions. Most recently experience includes:
More generally, Research Works Limited has a long history of supporting the creative development of national, regional and local public facing campaigns.
More broadly, we are specialists in policy development and audience testing research and has experience of working in the following sectors:
Specifically, our experience in relation to data access and privacy is as follows:
RWL has carried out research looking at Equality and Diversity policies on behalf of clients such as:
In addition, we have conducted research on behalf of both Which? andBUPA in relation to sources for health advice and information.
“We wanted to do this research for ages, and the findings that came out reinforced why. We won’t hesitate to work with you again”
“What I find so refreshing, almost unique about them is that they blend an intellectually strong, academic and inspiring approach with a really practical desire to apply the research findings to achieving successful outcomes”
“Each member of the team is really passionate about research and helping me as a client”
CC Water & Southern Water: Customers Experiences of Universal Metering Programme
Main report: http://www.ccwater.org.uk/wp-content/uploads/2016/11/Customers-Experiences-of-Universal-Metering.pdf
A report for the Competition and Market Authority (CMA): ‘Small and Medium Enterprise Customer Research into the Retail Banking Sector’
The Department of Health’s integrated Ebola communications team – in partnership with NHS England, Public Health England and the Royal Free Hospital – won the Chartered Institute of Public Relations (CIPR) award for outstanding work in crisis and issues management in response to the Ebola crisis.
In addition, two international awards were awarded at the AMEC Summit in Stockholm. AMEC (International Association for the Measurement and Evaluation of Communications) brings together leading PR and marketing agencies, FTSE 100 companies such as Unilever and Nissan, charities and governments to improve the impact and rigour of communications campaigns.